Free tool
Enter your numbers and get your Instagram engagement rate instantly, plus how it stacks up against typical benchmarks.
TrialReel re-cuts your best videos into new edits every day and measures which ones land, so you make more of what your audience actually engages with — without filming more.
The formula is (likes + comments) ÷ followers × 100 for one post. Averaging several recent posts gives a steadier number. As a rough guide: under 1% is low, 1–3.5% average, 3.5–6% good, and above 6% excellent. Smaller accounts usually see higher rates because their audience is closer-knit — so compare yourself to accounts your size, not to megastars.