One trial reel, one client.

13,942,251

views on a single trial reel we posted for a client. It was shown only to people who didn't follow them.

Most trial reels reach a few hundred people. A few travel much further, and you can't tell which ones in advance.

That's the whole reason to post many: each trial reel is a test with strangers, and volume is how you find the one that breaks out. We name clients only with their permission, so this one stays anonymous.

How it works

You film. We do everything between the camera and the result.

Send us your footage.

Raw takes, long videos, reels you've already posted. Upload in the TrialReel app or share a folder. You connect Instagram yourself through Instagram's official login, so we never see your password.
Your part: about ten minutes, once.
We edit and post 5–15 trial reels a day.

Each one is a real new cut of your own footage: a different opening, a different ending, a different pace. Every cut is checked before it goes out. They post as trial reels, so only people who don't follow you see them.
Our part: editing, checking, scheduling, posting.
You keep what works.

We watch the numbers on every trial reel. When one takes off, we send it to you, and it goes to your main profile only with your OK. The next round of edits learns from it.
Your part: a yes or a no.

Who it's for

People who already make videos and want more strangers to see them, without editing all day.

Not a fit if you don't have footage yet, or if you want guaranteed view counts. Nobody can promise those, and we won't.

Creators with more good footage than time to edit it.
Founders and coaches who film talks, podcasts or lessons and want them cut into reels.
Accounts that stopped growing and want to reach people outside their followers.
Brands that want to find which version of a video works before putting money behind it.
Anyone who would rather approve winners than run a posting schedule.

Who runs it

Elliot Goldman runs content for creators. He grew The Jared Goetz Show's following from 8K to 368K, and he built TrialReel to do the posting part at a volume no person can keep up with by hand.

The Jared Goetz Show: 8K to 368K followers
Runs content for creators
Built TrialReel

Not ready for a call? Score a reel.

Upload one video and get a predicted score for Instagram, TikTok and Shorts, with the fixes that would raise it. Free.

Score my reel

Reading list

What we know about trial reels, written down. Every platform claim is sourced.

What are Instagram trial reels?The feature, who can use it, and what non-followers see. How to use trial reels to growTesting with strangers before your followers ever see a post. How to write a hook that stops the scrollFind the payoff, open a gap, make it specific, test three versions. How the Reels algorithm works, in Instagram's own wordsThe signals Instagram has named publicly, and nothing invented. Instagram's reposting rulesWhat counts as original, and why we never post the same cut twice. How to pace a short video so people don't swipeWords per second, pauses and cuts, with numbers you can measure.

Questions

Anything else, ask on the call.

Do you need my Instagram password?

No. You connect your account through Instagram's official login screen, run by Meta. We never see or store your password, and you can remove our access any time in Instagram's settings. While Meta finishes reviewing our app, we first add your account as a tester; accepting takes one tap in Instagram.

What is a trial reel?

An Instagram feature for professional accounts: a reel shown only to people who don't follow you. It doesn't appear in your followers' feeds or on your grid. Longer explanation

Is 5–15 posts a day safe for my account?

Instagram allows up to 100 posts per account in 24 hours through its official publishing API. 5–15 is far under that, and posts are spaced through the day. What gets accounts throttled is reposting the same video, which we don't do. We can't control what Instagram decides; we can control not doing the things that cause problems.

Will you repost the same video over and over?

No. Every post is a different cut of your footage. Each cut is fingerprinted, and a cut we've already posted on your account is blocked for 30 days. A new caption or a crop doesn't count as new.

Who decides what goes on my main profile?

You do. We set your trial reels so nothing is shared with your followers automatically. When one does well, we send it to you and it goes to your profile only after you say yes. If you'd rather let Instagram share winners on its own, that's one setting.

Will it still sound like me?

Yes. We cut your own footage in your own voice. No AI voiceover and no new words put in your mouth unless you ask for it. Captions come from what you said or from your original post.

Do you work in languages other than English?

Our studio transcribes footage with OpenAI's Whisper, which handles many languages, and cuts on your actual words. Tell us your language on the call and we'll confirm it works before you pay anything.

What does it cost, and how do I cancel?

Price depends on how many accounts and how many posts a day. We agree the price, the length and how to cancel on the call, in writing, before anything is posted.

Do my followers see any of this?

Not unless you choose. Trial reels go only to non-followers. A trial reel reaches your followers only if you approve it for your main profile.

Can I do it myself instead?

Yes. The TrialReel app makes new edits of your videos every day for $9 your first week, then from $49 a month. Start with the app

Book a call

Tell us a little about your account. We'll email you to set a time.

A short call about your account and your footage.
We agree price, posting volume and terms in writing.
You connect Instagram yourself; we start posting.

Want us to start posting?

Book a call Prefer to do it yourself? Use the app