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Creator guides

Make videos that work on strangers

Short, sourced guides on what Instagram, TikTok and YouTube have actually said — and what to do about it.

What's the best length for a reel?
Instagram Reels can run 3 minutes, YouTube Shorts 3 minutes and TikTok much longer. Here's how long your video should actually be — and how to find your own sweet spot.How to write a hook that stops the scroll
A step-by-step way to write the first line of a reel: find the payoff, open a gap, make it specific, and test three versions on strangers.Reels vs TikTok vs Shorts: what actually changes
Same vertical video, three different feeds. How length, pacing, captions and what each platform rewards differ — and how to edit one video for all three.The reels safe zone: where your text won't get covered
Reels are 1080×1920 (9:16), but the app covers the bottom and right side with buttons and captions. Here's where to keep text and faces so nothing gets hidden.How the Instagram Reels algorithm works — in Instagram's own words
Only what Instagram has said publicly: the signals Adam Mosseri named (watch time, likes per reach, sends per reach), how Reels are ranked, and the 2026 originality rules.Sends per reach: the share signal that reaches new people
Instagram says sends matter most for reaching people who don't follow you. What sends per reach means, how to find it, and 7 ways to make reels people forward.How to pace a short video so people don't swipe
Pacing is where most videos lose people. Words per second, pauses, cuts, and when to slow down — with numbers you can measure on your own videos.Captions people actually read
Most people watch short videos with the sound off at least some of the time. How to style, size and place captions on Reels, TikTok and Shorts.Instagram's reposting rules: what counts as original
In 2026 Instagram extended its originality rules from Reels to photos and carousels. What 'materially edited' means, what doesn't count, and how to stay recommended.How to cross-post TikToks to Reels and Shorts
Post your videos everywhere without watermarks, without looking like a repost, and with small edits that fit each platform.What are Instagram trial reels?How to use trial reels to grow50 hooks for trial reelsTrial reels vs regular reelsTrial reels not showing up?Trial reels requirementsRepost a viral reel without a duplicate flag

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